Every business owner wants their company to see growth in sales, value, efficiency… simply to grow stronger. However, not everyone realizes that to achieve this, they must combine the three elements of business growth into one synergistic whole. 

Three Elements of Business Growth – The Difficult Beginnings of a Business

At the beginning, when someone starts a business, they first think about what business model it will operate in, what its offer will be, how netherlands telegram data  it will acquire the first customers and how it will ensure that at the end of the month there are more funds in the company account than at the beginning.

Sometimes these difficult beginnings are so demanding that business people fall into a trap that is perfectly described by the anecdote about the bricklayer who is so busy that he runs around with an empty wheelbarrow because he doesn’t have time to load it.

First of all, people who take the risk of running steve kennedy  their own business often have painfully mundane ambitions.

They want to simply survive as a business. To have something to pay the bills and be able to function peacefully. In other words: to have something to live off.

This way of perceiving one’s role in the company comes down to an executive, purely operational role involving the provision of basic services or the sale of offered products.

However, they lack the thinking that provides broader opportunities for  increasing the business effectiveness of the company they run.

They lack the ability to look at the business in a broad, strategic context, for example: as a brand, its role in the customer’s life, relations with the market, creating high perceived value , researching customer needs and satisfaction, developing a service/product portfolio, etc.

According to our study on ” Marketing Strategy in Polish Business 2019 “ , as many as 40 percent of those taking part in the study declare that they do not have a marketing strategy developed, and 23 percent declare that  jpb directory   the marketing strategy is… but in the heads of managers. In other words, it is practically as if they did not have it. Only 24 percent declare that they have a written document defined as a marketing strategy.