Attention! Do you remember that in the previous exercise I told you that regardless of the house you wanted to have, the construction stages were the same?
So, for content marketing, the actions and the order in which they should be executed are also the same.
This means that it doesn’t matter how big your company is is the rock content methodology, how valuable your product is, what segment you’re in, or anything else like that. Since different companies have different results, the only thing that matters is: did you take such action or not?
Just to reinforce, going back to the previous example, it doesn’t matter how many rooms your house will have, but it does matter whether you have already raised the necessary beams for each of them or not.
How do the maturity phases work?
The methodology is composed of a sequence fusion data of objective and linear actions, distributed in 4 different phases. With each of them having a clear purpose in your strategy and also serving as a framework for success.
Let’s say you decided to start your content strategy now is the rock content methodology. Looking at our methodology, you would already have some tasks to be executed. So once they are finished, you would reach our first phase.
That means you’ve completed and mastered your prerequisites, and reaching this first phase is like a certificate of your work! But it’s not just that. Most importantly, changing phases indicates that your marketing has entered a new moment, with new challenges and objectives.
One important thing about the methodology is that, as I said, each stage has very clear requirements, which means that as long as you do not complete all the requirements of a certain phase, you will not be able to advance.
On the other hand, once you have all those requirements, you can move on, without having to start from the beginning (after all, you’ve already passed this stage).
Another thing worth reinforcing (and which I will repeat quite a bit throughout this content) is that as you advance through the phases, you cannot leave tasks from the previous phase aside. But you can transform those activities into a routine and you will be ready to add new things to your strategy.
Now that it is clear how it works, it is time to see what each of these stages are like:
1. Basic content structure
- documented marketing strategy with objectives and KPIs is the rock content methodology ;
- Documented Buyer Persona;
- keywords identified;
- corporate blog ready to receive posts;
- production and recurrent dissemination of content;
- Relevant traffic volume and results analysis.
2. Traffic machine
- be active on social networks ;
- have CTAs (calls to action) for email capture;
- have a defined email strategy to engage your contacts;
- have generated your first subscriber.
3. Lead Master
- sales funnel identified;
- rich materials for lead capture;
- Active and disclosed landing pages;
- marketing automation implemented and operational;
- first MQL generated.
4. Doing business
- definition of the key conversion indicator;
- generate a business opportunity via Inbound ;
- track the results of each stage of the funnel to improve the strategy.
Oh! Before we go into detail about each of them is the rock content methodology, you can take our digital maturity assessment questionnaire and find out which phase you are in.
Phase 1: Basic content structure
Reaching this stage means, as the name suggests new process for updated scomet module, that you have already mastered the basic content structure.
This stage is very important, since from it you will be able to execute any other Content Marketing action.
To do this, you need to have a defined strategy, your blog ready to receive posts and, above all, consistency in the execution of your actions and analysis of results.
And what does it mean that you have all of that? The basic requirements of the phase, which are:
Documented strategy
This is the first step in any action related to content marketing. Once your strategy is set, considering your company’s objectives, don’t forget to antarctica business directory document and make everything accessible.
That way, you ensure that everyone involved is aligned and knows what needs to be done is the rock content methodology.
This stage is very important, as it is this knowledge on the part of the team and prior planning that makes companies that have a documented strategy, on average, 30% more efficient.