Is emotional value and emotional identity, which brings daily active users (note that they are users, not customers). Zhengjia Plaza in Guangzhou is the only AAAA-level scenic spot in Guangzhou; Chang’an Twelve Hours in Xi’an is also an immersive cultural tourism scenic spot; Netease is a community for fans of big-name brands; Xiaohongshu is a virtual commercial street that young women must visit. 4. Life Effects Representatives of this quadrant: traditional businesses such as Tsutaya Bookstore, Eataly, Hema, etc.; Internet businesses such as Douyin’s Oriental Selection, Zui Goose Niang, etc.
The core of this quadrant is to trigger shopping needs for non-rigid
needs and low desires in lifestyles and life scenarios. Tsutaya Bookstore is a proposal service provider for a beautiful lifestyle; Eataly is an Italian slow life cultural service (it is also the originator of fresh food e-commerce companies such as Hema Xiansheng); Hema Xiansheng is a community public refrigerator; Dongfang Selection is a model of cultural sales; Goose Advertising Marketing Agencies Email List Niang is the reverse supply chain and customized red wine brand that first attracted the attention of members. 2. The underlying logic of the four major effects Let’s take a look at the underlying logic of the four major effects.
The underlying logic of the retail industry in
1. Seize the minds of customers The memory effect and JA Phone Number remembering effect are both simplification and classification of customers’ minds. The memory effect designed according to the characteristics of human memory and the forgetting curve. The key point is to remember the brand. The next time a certain need arises, it can awakened through the inspiration of the nervous system. At the same time, the brand is in a certain The industry despises the first or forefront of the chain, thereby increasing the probability of choosing this brand. Remember the effect, not by the customer himself thought out. Rather, in real time and space, a certain trigger condition is encountered, and this condition forms the availability of a nervous system.
