The collaboration between Skiarea Campiglio and Dolomiti di Brenta and Real Web has always been solid and stable . Partner since 2019 and central to the brand journey, Real Web has supported the new reality in online communication.
2020 has been a difficult year for the ski world. A winter season has been lost and the fear of losing another is a difficult fear to overcome. However, Skiarea was not discouraged and, during. The period of closure, developed new methods to improve quality. The satisfaction of skiers and safety on the slopes, anticipating everyone. With this in mind, a new and innovative ticketing system has been developed .
What’s new: Dynamic pricing and Starpass
What do we do when we organize a trip? As soon as the date has been chosen, one looks for a plane ticket, because everyone knows that the prices of this means of transport rise as the date approaches.
Goodbye old season, Starpass is here!
In the 2021/22 winter season Starpass becomes the new Skipass of the Skiarea. The innovative concept: you only pay when you ski. Instead of pre-paying the season ticket at the start of the season. This card records Oil And Gas Email List the time the customer spends on the track and charges the correct price, with a guaranteed discount of between 3% and 8% . The Skipass has two spending thresholds, after having spent 600 euros skiing will be discounted by 80% and once. The maximum spending threshold of 800 euros has been reached, the lifts will be free
How Real Web told innovation
So how do you explain the new system to skiers ? Skiarea and Real Web have drawn up a strategic multi-channel communication plan which has made it possible to reach all users by updating them on the great JA Phone Number innovation of the ski area. The communication of the Starpass product began with the graphic design of its logo, a name and an image that refer to the star of the Skiarea logo, the symbol par excellence of the three Dolomite resorts.
