customers make purchase decisions for a certain brand. 2. Inducing customer behavior The emotional effect and life effect are both the induction and movement of customer behavior. The emotional effect does not start from the product, but from the emotional identity of people. In the customer journey map, a large number of users who have no desire to shop are provided with valuable experience and impressions, thus obtaining huge traffic bonuses.
The life effect does not Within the scope start from the product
but from the customer’s lifestyle to help customers analyze existing problems, and our own products are just one of the solutions, even customized solutions with heavy participation of customers. 3. Several major trends of retailers and brand owners 1. Trends of retailers Obviously, retailers have changed from seizing the traffic share of shopping scenes Metal Coal Mining Email List to seizing the share of non-shopping scenes and non-shopping content. The first major trend of retailers: market share = traffic share + scene share + content share The second major trend of retailers: leading retailers present gourmet, cultural and tourist-oriented, and landmark-oriented.
Among them: gastronomy is a tool to attract the local half-hour
living circle; cultural tourism is a sharp tool to attract the city’s life circle; landmarking is a big killer to attract family-type customers in surrounding cities. More than 2 million families from overseas visited. The third major trend of retailers: From the JA Phone Number efficiency of specialized division of labor centered on products to the efficiency of cross-border collaboration centered on customers, many new commercial species have been born. 2.
