Welcome to the second edition to my series on developing a company’s voice and tone. Part one of this series focused on the targeting of audiences and understanding the functionality of a business’ voice and tone. In order to get a complete understanding of this topic, I encourage you to read my previous blog, “creating a voice – part one.”
If you’re ready to take the next step in your business’ audience, tone, and voice, allow me to introduce part two. The next step to defining your business’ voice and tone is a combination of experimentation and research. In part two, we’ll focus on specific questions and exercises geared to help find the message your business is trying to say. Let’s begin.
In part one we compared a business’ voice to a person’s personality
Different people have different morals, characteristics, and behaviors; a business has its own personality as well. In order to figure out exactly what that is, we need to take a step back and look at the functionality of the business’ services.
I will use part one’s example, home furniture store, to provide sample answers for the questions below.
What are all the services that your buy phone lists business provides to your customers, and how would you rank these services to one another?
This question accomplished a couple different tasks that are helpful when developing a voice. First, when a business owner ranks their services, it forces them to decide which services they deem most effective and fundamental to the company. Second, it established a base ideology for services the company is known or would like to be known for.
Question two:
When your business starts each day, what is the main goal you are trying to accomplish? Or, give an example of a successful day for your business.
Selling assorted home décor and accessories
Most importantly, our home furniture store is selling furniture. A successful day for our company would be to sell multiple pieces of furniture.
This question can seem simple and trivial, but once we take a closer look, the answer reveals important factors we can use to define our voice. The answer may be simple, but it forces the business owner to outline the direction of the company. This is the service they want to see take place daily.
Our home furniture store has the knowledge and capability to repair any damaged piece of furniture our customers bring us.
The answer to this question JA Phone Number is important. Here, we find that our business owner is most excited about their furniture repair service. If we look back at question one, this service was #3 on the ranking of services. This question could possible bring attention to a service that was perhaps not thought to be important, but could now move up the list.
Question four:
What is the differentiator? Or, what can your business do that competitors cannot?
Answer:
We have all the necessary service to supply and fix any problem our customers may have. Our services are specifically designed to provide the best customer experience. Even though our competitors may offer one or two of our services, the combination of all our services guarantees that home furniture store customers won’t have to jump around to get what they need done.
