Branding can also play a huge role in reducing purchasing risk. In its heyday, IBM was advertised by computer vendors with the slogan . no one has ever been fired because they bought an IBM computer.”
Why was this slogan so effective?
Because when you are, for example, a buyer in a large corporation, your decisions are extremely important and weigh heavily on the budget, and you are under a lot of pressure. So subconsciously you seek a sense of security in matters related philippines telegram data to your choice. You will consciously communicate that of course the most important thing for you was the product specification, but when you finally make a choice . you will most often choose the solution that you also trusted, and also the solution that did not expose you to dismissal because of your choice.
I have a friend who is a fleet manager at a thriving construction company. Privately, he is also a big fan of the Volkswagen brand (is that strange in our country?).
Last year he made a large order for company cars for employees.
He chose the Volkswagen brand because it had the best offer. It was obvious to me that the decision was based on the brand that was his preferred brand.
He sees primarily technical parameters and talks about them . while I see an extremely strong brand that was able to offer the best financial conditions.
Why were the financial conditions the best?
Because my colleague was so keen to buy this todd bucy linux system administrator brand that during the negotiation process he was extremely determined to direct the seller to the best possible conditions that would allow him to make a purchase decision and be able to report to the board that the matter had been resolved in an optimal manner (the board only drives German brands: Porsche. Mercedes, BMW – in the case of cars: “Made in Germany” is key in this company – “Germany as a Brand” ).
Why did he reject the Ford salesman’s offer?
However . when I was talking to a friend over coffee about my search for a car, when I asked him what he would recommend and what he thought about Ford . he replied: “you know . ford is sh…t.”
II. Three Elements of Business Growth – People
The second of these elements is made up of the people working in the company (you, employees, co-workers). It is people who bring ideas, energy . commitment. It is people who solve problems and it is people who deliver value to customers. Without the right peopl . I rate the chances of maintaining growth in the business as minimal. The times when people were easy to replace and there was a forest of hands waiting for every vacancy are already behind us.
The more specialized the company . The greater the need in the market competition for talent.
It is important to realize that the people who jpb directory create and work for a company are of great importance, both when we talk about the traditional role of employees/collaborators who do their job . But also due to the role of new media: people working for a brand become its literal influencers.
Imagine that you run a real estate agency and you work permanently with a group of, for example, ten agents, and each of these agents has their own community that follows their professional and sometimes private struggles/adventures, reads and comments on their posts, sometimes recommends them as an agent to their friends, watches their stories, which allow them to take a behind-the-scenes look at the world of working as a real estate agent.
Ten such agents are already a huge force influencing the local market, supporting the creation of brand awareness and simply supporting the development of the business.