Social psychologists say that we only have a few seconds to make a good first impression, which is about as long as it took you to read my words up to this point. Not much, right? That’s why the answer to the question: how to create a brand name plays such an important role in building a positive image of your brand, because you won’t have a second chance to make a first impression. 

How to start creating a brand name?

The process of creating an effective name is russia telegram data  one of the most interesting, but also one of the most difficult stages of branding, so before you get down to creative work, do some strategic work first .

The first piece of advice I’ll start with is this: [tweet_dis]A good name is one that comes from the brand’s strategic goals. So in an ideal world, a copywriter who gets hired to create a name should work from a brief that strategically directs them to develop the brand’s positioning as defined in the goals .[/tweet_dis]

Why do I mention this?

Because [tweet_dis]brand positioning is extremely gabriela schwartz vice president marketing  important and has a long-term character[/tweet_dis] Therefore, if naming is to be effective, it should result from what strategists call the brand’s DNA, or its essence. The better the name captures the essence of the brand, the greater its value, of course.

So, once we have a strategy in place, the following tips will lead in a simple way to the goal of creating a distinctive and most importantly: selling name. A name that will become the brand’s capital and its most frequently verbalized symbol.

I. How to Create a Brand Name – How long should a good name be and why should it be short?

The “5-10” rule is highly respected among naming experts  , which states that a name should be between five and ten characters (including spaces!).

Why?

Because a short name is easier to remember (the first time), and if it is easier to remember, it is also easier to recall it at the most important moment for the brand, i.e…. while shopping.

Just look at, for example, the (shopping) list of the most frequently purchased yogurt brands in Poland (according to the website tylkofmcg.pl) – Danio, Danonki, Monte, Activia, Jogobella, Actimel, Bakuś… as you can see, the names of all of them “fit” in the “5-10” category.

II. How to Create a Brand Name – Should the name reveal what the brand is about? 

It is also worth making sure that the name “speaks for itself”. The thematic connection of the name with the essence of the brand/company’s activity means that, firstly, such a name is easier to remember (i.e. we do not have to repeat ourselves) and secondly, such a name communicates from the outset what the brand/company represents (i.e. we do not have to explain ourselves).

When setting out to search for a name, you should pay attention not only to  the core business of the brand/company, but  also to the industry  jpb directory   in which the brand/company operates, its strengths (also in relation to the competition), the  potential benefits for customers resulting from purchasing the product or using the service, and even the target group!

Remember, however, that “too much of anything is unhealthy”, so when creating a well-matched name, it is best to focus on only one of the above-mentioned aspects, otherwise what we want to convey may simply get blurred in the flood of information.