How to Create a Brand Name

III.  – The meaning of a name has… meaning.

The name, as I mentioned above, should be tailored to the brand/company, but how… to find that one word that will make the customer say with delight “this is it!”?

Search, search, and search again.

Professionals spend even dozens of hours  saudi arabia telegram data creating sets of words tailored to a single brand/company . Writing down the most important values ​​of the brand/company and searching for them in dictionaries: Polish . Synonyms . Foreign words . Homonyms (words that sound the same but have different meanings . E.g. ranny – pornny and ranony) and  homophones (words with identical sounds but different spelling and meanings, e.g. morze and może) and many, many others.

IV. How to Create a Brand Name – Simplicity Has Value.

Length (or rather shortness), thematic fit to the brand/company and… simplicity – these are the three most important features of an easy-to-remember name. Regardless of whether we create a Polish or foreign name.

The exception to this rule are names that are not only not simple, but also slightly deviate from linguistic correctness – for example . Restaurant names that contain the word “quchnia” or “qchnia” instead of the correct “kuchnia”. This method often proves effective and these names can be remembered precisely because of their perversity daniel lipke test engineer ii  and element of surprise. When is it worth departing from simplicity (and correctness) in  naming ? When our target group is… ready for such a method!

V. How to Create a Brand Name – Have Fun with the Name.

The process of creating a name is the best time to explore your inner creative resources . Or to put it literally – play with words. There are many possibilities here and everything depends only (and exclusively) on your imagination!

Your new name can be created by combining two Polish or foreign words, adding or subtracting a letter (or letters) to/from the source word, modifying and combining prefixes or suffixes.

VI. How to Create a Brand Name – Be Careful of Correctness.

The result of your wordplay may turn out to be a defect. The name should be “generally” correct (with the “exceptions . Listed above) semantically . Logically, and grammatically!

A brand/company with an incorrect name may be positioned as unprofessional, unreliable, frivolous and generally given a “no” rating, which is certainly something no brand/company would want.

VII. How to Create a Brand Name – Don’t Limit Yourself.

Remember that your brand/company may change significantly in a few years, for example by changing your business profile . Expanding your product portfolio or entering foreign markets, so make sure now that your new name will not limit you in the future .

Even if you are involved in specialist activity in a specialist industry, such as the regeneration of car turbochargers or the distribution of fridge magnets imported from Indonesia.

VIII. How to Create a Brand Name – Check to be sure not to make headlines.

Imagine a situation in which you create a shor . Tailored, simple . Creative and semantically, logically and grammatically correct name that is very well received on the Polish market, but… when presented to a foreign client, it only arouses laughter or, even worse, outrage.

Yes, such situations happen when, during  jpb directory   the process of creating a name, one forgets to check its meaning in foreign languages.

You should always, but always, check every new brand/company name proposal in dictionaries – at least a few basic ones – of English, German, Spanish, French, Italian and Russian, so as not to be wise after the event . Like the manufacturers of the Chevrolet Nova, who learned only after the model had been introduced to the market that in Spanish “no va” means… “it doesn’t go!”

IX. How to create a brand name – Make sure you have an available domain.

Depending on whether your brand/company will conquer the Polish or foreign market (or preferably both Polish and foreign) . Check the availability of an Internet domain with the .pl or .com extension , which will allow you to conduct business on the Internet under your name.

When creating a new name . Check your ideas as you go along, because trust me, it will save you a lot of work and frustration when you realize that someone else has already come up with your idea.

X. How to Create a Brand Name – Uniqueness is worth its weight in gold.

A unique name will allow you to stand out from the competition and provide security and certainty that no one in the industry (and beyond) will accuse you of plagiarism or other types of infringement of property rights.

You can start checking the uniqueness of your brand/company name by searching for it in a search engine and checking the domain availability – these methods will not give you a 100% guarantee, but they will allow you to quickly eliminate names that are already taken.

What should you do if you don’t find the same or similar name in both of the above sources?

Then all you have to do is check:

• • databases of the Patent Office of the Republic of Poland (UPRP);
  • European Union Intellectual Property Office (EUIPO) databases;
  • European Trade Marks and Designs Database (TMview);
  • database of the World Intellectual Property Organization (WIPO.

To sum up:

• • The new brand name should be created based on strategic guidelines .
  • A brand name cannot deposition the brand in the customer’s mind.
  • Remember to make your brand name memorable.
  • Stand out from the competition with your naming.
  • The brand name should be short, relevant and simple.
  • Play with form – combine words, suffixes and prefixes, add and subtract letters, look for new meanings, but make sure it is semantically, logically and grammatically correct.
  • Check the meaning of your name in other languages.
  • Do some good research – in search engines and databases, to avoid being accused of copying someone else’s name. Today, a lot of good ideas are already taken by someone else – the naming industry is very crowded.