With the growth of a business, new products, services and even secondary brands emerge. What is To manage them competently, it is necessary to resort to an effective technique such as brand architecture. Branding a small business is easy to manage compared to when it grows. With development, new brands emerge to drive and it is necessary to organize them for better management. In this way, the need to create a strategy to project and organize the portfolio of the corporation’s brands, products or services is manifested. This is where brand architecture emerges to satisfy this need.
What is Brand Architecture
It is the set of strategies through which a email leads company designs, projects and builds the portfolio of its brands. By using the term architecture, we want to express the importance of a harmonious and integrated construction, emphasizing the coherence between the company’s objectives and the expectations of its ideal audience or buyer persona . In this way, it is possible to solidly build a better branding strategy. Brand architecture is important because it allows you to organize and unify all products , services or secondary brands to facilitate their management.
Prevents Possible Conceptual Conflicts Between Brands
When creating a brand architecture, it will have JA Phone Number the business values , allowing the construction of coherent strategies. This will avoid any conceptual conflict between secondary brands. A consumer satisfied with a brand is more likely to consume other products or services from the same group. For this reason, brand architecture facilitates cross-selling , optimizing business. Brand architecture is important because it allows you to organize and unify all products, services or secondary brands to facilitate their management. Using it, the brand portfolio is structured in a coherent manner and, in this way, confusing the public is avoided.
