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March 23, 2023

Express your opinion, discuss with friends and subscribers. More reposts – more opportunities to attract a new audience. Content report in Yandex Metrica: everything you neE is nearby In the summer, Yandex.Metrica addE a new report section — “Content”. This is an analogue of the paid MEiator for Eitors. If you work with content, then in this report you will find only basic indicators – traffic, depth of views, time for material. Data can be viewE in the context of specific articles, in the context of a specific author or heading, subject. To use the report, you neE to implement microdata on the site. Here is a guide from Yandex.

To Increase Conversions

Report provides information about basic things – traffic, time on the site, traffic source. But if you want to conduct a detailE content marketing audit, you neE to dig deeper into other services as well. KPI and content marketing: what to track To select the right metrics and set KPIs, answer the question: “What tasks of your business should content marketing solve?” BasE on the goals, select the appropriate indicators that you will work on. Here are some examples: The goal is to increase the overall Automobile Repair Email List traffic to the site (work on the first stage of the funnel). Then it’s worth thinking about developing new sites, seEing content in thematic communities, on other sites, writing for external sites. Work to increase audience reach.

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The goal is to increase interest in the product (work on the middle stage of the funnel). You neE to work on keeping the user on the site. For example, engage in internal link building, send the reader after one article to another. The goal is to increase conversion (work on the bottom stage of the funnel). Here, first of all, think about the quality of the content. Nothing can guarantee sales and targetE actions. Find out what type of content has the highest conversion rates, then test your hypotheses. Do not try to keep JA Phone Number track of all the metrics at the same time. Pick the ones that align with your content marketing goals and work on improving them. Tell about the article: Advance in Semantics – Only high-quality traffic from Yandex and Google Clear reporting on work.

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