The Incredible Marketing Make sure you have a website. Many of the booths gifford visited were advertising urls on their banners which lead to ebay accounts. In a busy convention setting, you may not be able to speak with everyone walking by your booth; a quality website should provide them with the information they need to look more into your business.
Number two
Create a mobile-friendly website. If customers The Incredible Marketing want to visit your website, make sure they can easily access it through their mobile device. According to pew research center, 64% of american adults own smartphones. A mobile-friendly site will allow new customers to easily learn about your business as they walk around the convention.
Think about the user experience when designing your site
Gifford points out that many of the businesses at comic-con had websites with outdated design layouts and content from four to five years ago. The design of your website should be easily accessible by visitors and have the most up-to-date information about your business.
Number four
Make sure your email address uses phone lists your site’s domain name. This will make your business look more professional and be an easy branding tool The Incredible Marketing for your business. It’s also a great way to showcase your site’s url.
Number five
Use a local phone number. Many of the comic-con booths, gifford points out, were advertising 800 numbers. Using local area codes in large conventions will attract customers from the same area.
Make finding your business on social media easy
Whether it’s on your banner, business cards, or fliers, make sure your url is located somewhere. Gifford saw different examples where he received JA Phone Number business cards with only social media logos. Eliminate the guessing for your customers, tell them exactly where to find you.
Online advertising connects businesses to a global community. For local business, this idea of a national or global image can drive them away from The Incredible Marketing the fundamental principles of establishing a creditable online existence. Whether your business has a booth in a convention or is sponsoring a golf tournament, 5k run, or any local event, make sure your company’s information is well represented through a quality website that is mobile-friendly, designed to optimize the user experience, and easily accessible for your customers.
