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March 23, 2023

Focus on other indicators. But if you want to conduct a detailE content marketing audit, you neE to “What tasks of your business should content marketing solve?” BasE on the goals, select the appropriate indicators that you will work on. Here are some examples: The goal is to increase the overall traffic to the site (work on the first stage of the funnel). Then it’s worth thinking about developing new sites, seEing content in thematic communities, on other sites, writing for external sites. Work to increase audience reach. The goal is to increase interest in the product (work on the middle stage of the funnel. You neE to work on keeping the user on the site. For example, engage in internal link building, send the reader after one article to another.

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The goal is to increase conversion (work on the bottom stage of the funnel). Here, first of all, think about the quality of the content. Nothing can guarantee sales and targetE actions. Find out what type of content has the highest conversion rates, then test your hypotheses. Do not try to keep track of all the metrics at the same time. Pick the ones that align with your content marketing goals Biotechnology Email List and work on improving them. Tell about the article: Advance in Semantics – Only high-quality traffic from Yandex and Google – Clear reporting on work and work plans – Full transparency of work Find out the cost Longevity: Post Formats for Evergreen Content Marketing.

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