What happens when we have the people and the technology, but no brand?

The Three Elements of Business Growth – 

When you have people and technology but no brand, you have a classic problem that can be reduced to a few issues: generic products, generic services, generic communication and, as a result, low perceived value. This unfavorable combination of lack of differentiators leads in turn to commoditization, or the commodification of perception and ultimately your entire business model.

Commoditization applies to both products and services. When you fall into the commoditization trap, it turns out that the only sales argument qatar telegram data can be reduced to the lowest price and the highest quality in a given category. Without the possibility of obtaining the reward of a higher margin. I call commoditization the silent killer of profits. We explain how it works in the following episode of our podcast.

If your company, products or services are perceived as a commodity in the eyes of a customer , it’s like being deprived of any arguments beyond functional ones (what does the product/service do, how much does it cost to own or rent, etc.).

To avoid such a fate, it is worth using the help of qualified marketing advisors who , based on their experience, will work with you to develop jeff degarmo  appropriate directions for the development of your brand.

However, if you need help with current marketing tasks, you can always use the help of a marketing director who will take care of key marketing processes in your company.

To sum up:

• • When you combine these three key elements of business growth, i.e. you have a great team that uses the right technology and a strong brand as a symbol of their market offering, then you are on a very good path to dynamic growth.
  • When you lack even one of the elements of business growth, you are introducing serious problems into your company that impact strategic areas of business operation.
  • Each of these elements of business growth must be continually examined and developed. Stagnation can never be accepted.
  • Commoditization threatens every category of business. Even the world’s largest and richest brands are under pressure to clone their business models, technologies, and designs.