Generate leads In Digital Marketing , when someone provides their email address to receive an e-book, for example, they are signaling that they lik your content and want to know more about what you have to offer.
Therefore, marketing had its roots offline, when advertising still ne to be done through traditional mia : Offline marketing Print marketing Here we are not just talking about magazines and newspapers, but also posters, leaflets, pamphlets, cards, correspondence or any other type of print material.
If you want to really delve deeper into the subject
Radio marketing How can we forget the jingles that mark the era? For a long time, radio was our main means of communication, until the arrival of TV. Even today, radio advertisements are us, especially when the intention is to reach a broad and localiz audience in a specific region. TV Marketing Much of the content we consume today on the Internet (mainly video) came from TV adaptations. It is a mium that continues to convey cribility and, not surprisingly, it is often us in conjunction with online campaigns. Marketing on the phone Who has never receiv a call from a company offering a new database product or service?! Many people consider this approach old-fashion and invasive, but today, thanks to technology, teams are able to segment the public and call the right people, rucing this hassle.
Will form your persona Cool huh
The Internet and the emergence of Digital Marketing We can say that Digital Marketing emerg with the popularization of the Internet around the 1990s. In the beginning — a period known as Web 1.0 — there were few websites and they were very different from what they are today. The pages were very basic and there was no type of interaction with the user. In short: the person just visit the page, read the content and left. Things start to change in 1994, the year in which the first clickable banner appear: first clickable JA Phone Number banner A few years later, the first free email services arriv, until, in 1998, the search engine that chang the history of the Internet was launch: Google .
