Google gif With the turn of the millennium, there were other important events, such as the emergence of virtual encyclopias, blogs and social networks — Facebook, for example, was launch in 2004 (and the late Orkut too!). This way, users stopp passively consuming information and began to have the possibility of producing their own content and exchanging experiences with other people. In this way, virtual communities gave rise to Web 2.0 , more dynamic and collaborative. This was also when big brands realiz that generating content on the Internet was a great branding strategy.

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If before they ne to go to customers ( Outbound Marketing ), now customers would come to them ( Inbound Marketing ). Then smartphones and mobile networks (3G, 4G) emerg, making access to the large network even easier. To give you an idea, in 1999, there were around 280 million internet Latest database users in the world. In 2014, that number jump to almost 3 billion! This gigantic increase in human traffic in the To nurture digital environment forc brands to also migrate to the Internet. But, little by little.

Additionally it is important to have an

And most importantly: measure the results of campaigns in real time , that is, know how many people saw advertising, click on the ad and purchas. For the first time — unlike advertising on TV, radio and billboards — companies can choose exactly who will see the advertisement and can still find To nurture out, precisely, what the return on investment (ROI) was . Have you ever stopp to think about how this made customer conversion easier? Orgânica was already thinking about this in 2007, when it was found. Yes! At that time, we realiz that Content JA Phone Number Marketing and online positioning would completely change the course of business.

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