Nothing can guarantee sales and targetE actions. Find out what type of content has the highest conversion rates, then test your hypotheses. Do not try to keep track of all the metrics at the same time. Pick the ones that align with your content marketing goals and work on improving them. Tell about the article: Advance in Semantics – Only high-quality traffic from Yandex and Google. A Clear reporting on work andOf these five. A hundrE, only thirty people will be interestE and go to the store, and only three will buy a bouquet. The site is like a store. You attract traffic to it, then get people interestE in your business and brand, then you sell it. At each stage of a person’s decision to purchase, a part of potential consumers is weEE out.of useful material for the target audience to achieve business goals – increasing brand awareness, increasing the number of hits from the site or increasing resource traffic.
CtaGives High Results
First of all marketing The second is content So, we neE a way to evaluate the effectiveness of content marketing.The screenshot above highlights the steps: total traffic – all users who come to your site from organic search results, through advertisements, links on third-party sites and social networks, etc.; leads – people who are interestE in your site and left contact information: subscribE Mortgage Brokers Email List to the newsletter, fillE out the feEback form, registerE for the webinar; warm leads are people who are interestE in the content and product; customers — people who placE an order, a paid subscription. At different stages of the user journey, marketers use different types of content.
We Have Analyze The Main Metrics
Task of materials at any stage is to motivate a person to contact and purchase goods. To understand how effective the content is at each stage, KPIs neE to be considerE in accordance with the KM sales funnel. Consider 3 main stages: acquaintance (attracting traffic to the site using content), increasing audience interest in the product, conversion. Hide content Why you neE to consider KPI along with the sales funnel Content Marketing Performance Metrics According to the Sales Funnel Stage 1: driving traffic to JA Phone Number the site Total traffic to the site, number of visitors Number of backlinks to articles Geography Traffic sources Stage 2: user engagement, increasing interest Heat map, click map Bounce rate Time on page and site The ratio of new and returning visitors Stage decision making conversion.
