In today’s world, booking a hotel isn’t just picking up the phone and calling the local super 8 – it’s a multiple step process. Customers desire information. They want to know everything about your hotel: deals, reviews, photos, if there’s a charge for internet. In doing this, they are enlisting gadgets. They’ll use their phones, their computers, and their tablets. It’s a multifaceted process. Gone are the days of the quick yellow pages look up.
But, this isn’t bad, it’s an opportunity. The more Booking Hotels with information you have available about your business will help travelers plan and will help you grow. Reaching your customers on multiple devices instills a trust that you’re there for them when they want you.
Below is a great infographic from leonardo on how consumers are using multiple screens to book hotels.
Multiscreen hotel booking
So what does this mean for you as a small business owner and marketer? Good news, really. You have more opportunity to educate, engage, and entertain potential buyers than ever before – often times with better targeting and at the same or lower cost.
The report states that shifting as little as 20% of your television/cable budgets into online media will result in a 8.2% lift in campaign reach and could result in as much as a 50% higher brand impact. Adding digital media into your marketing mix Booking Hotels with provides significant incremental lift in the consumer’s perceptions of the brand in information sought, trustworthiness, innovation, and overall positive impression.
As television viewership decline and cell phone leads costs continue to increase, now is the time to diversify your marketing mix and maximize the impact of your advertising budgets.
Emerging technology and portable devices are rapidly changing the way in which americans watch videos. Whether it is a television sitcom, full-length movies, or short video clip about cats, we are using different devices in multiple locations.
More households own a computer than owned a television set
Nielsen commissioned yume to study and report on the impact of multi-screen usage across the varying demographic segments. Although there were some pieces of information that I had expected to see, there were also a few surprises.
While the average adult owns an JA Phone Number average of 2.6 devices, teenagers own an average 3.2. For this study, devices can include a computer (any), television, smartphone, game Booking Hotels with console, tablet, blue-ray/dvd player, smart tv, or ott (audio, video, or other content delivered over the internet).
More often than not, while watching television, we are distracted by our smartphone (80%), laptop (75%), tablet (73%), or a desktop computer (45%).
The report states that millennials are on a connected device 92% of the time that they are also watching television. A powerful fact is that 47% of them accessed information related to the content they were viewing on the tv.
