Advertising on snapchat is expensive; $750,000 for a video that users have to voluntarily watch, it disappears after 24 hours, and you can’t tell how many women versus men saw the ad. That can be the majority of the media budget for a lot of companies, but you also have to realize how many people, especially millennials, use snapchat. There are 100 million monthly active users on snapchat, and 71% of those are under 25.
Even if you don’t advertise on it, snapchat is still a viable social media platform to use to connect to customers. There are many ways to use Building Brand Recognition it for free by starting a brand account and have people follow, similar to twitter. The best way to get followers is to post about it on your other social media channels, since there is no way to promote to new followers on the app. The “my story” feature are what brands use the most. “my story” allows brands to post pictures and videos for their followers to see. This could be anything from a sneak peek at a new product to video tours of the office.
Once you post your photos or videos, they will stay on your story for 24 hours, then they will disappear forever. Throughout the 24 hours, you will have the ability to see how many times your “snaps” have been viewed. Currently, this is the only data you can get from your snaps, but snapchat is in the works to provide more analysis for their brands.
There is a lot of potential for advertising on snapchat
But for now, brands will have to use it as another social media platform to connect to their followers.
The number of social network apps present today contribute to a person’s curiosity and availability. An adweek article found that the average person Building Brand Recognition has over seven social/communication tools on their buying phone numbers smartphone. This includes the ability to text, call, email, post, tweet, and more. The article also found that the average person has their phone with them on average 22 hours a day. Analyzing this information tells us that at almost any time of the day a single person has the capability to receive or send information through their smartphone. As online marketers, this is information allows us to remain in constant contact with possible customers. Effectively running a website or social network account allows businesses to inform and connect to customers like never before.
Whether or not a day will come when the household
Landline becomes a thing of the past – we can only wait and see. Today, however, it’s clear that the once household communication standard is seen in Building Brand Recognition fewer homes every day. The mobile smartphone is taking over the JA Phone Number communication world and connects each of us to an ocean of information with a simple touch of the screen. Growing businesses are tapping into this connection with their customers by presenting themselves as mobile-friendly. The death of the landline is opening the eyes of marketers to the needs and demands of their clients.
