Through programmatic advertising, a business is able to target extremely specific individuals; as of this post there is no other online tool able to get as specific as programmatic.
Using traditional media as an example: if you think of a billboard or a magazine ad you will be targeting by reader demographics or interests. This Here are a few reaches a huge audience that may or may not be relevant to the product advertised. If an individual fits perfectly into the ideal audience, you can’t be sure if that the reader will actually notice the ad and are unable to easily track responses and sales resulting from it. Same thing happens with a billboard – people have less than three seconds to read the ad, and tracking web visits and sales is nearly impossible.
Programmatic buying can add dozens
Targeting parameters in order to serve an ad to the right person when they are more likely to engage and respond. It allows you to know how many people Here are a few actually saw the ad, interacted with it through a click, and even converted telephone number list with a purchase or subscription. Through programmatic, you can easily measure the cost of each view, interaction, and conversion.
Audience is the sum of many data points that allow us to identify and serve ads to a specific individual online. This can include demographics, income, job/career, and education.
Behavioral utilizes past purchase data, for example, to make enable us to target individuals that have recently purchased a certain product or service. This is helpful if you are selling bed liners to recent truck buyers.
Day parting data can be specific to the day of week and time of day
For example, your ad copy may vary to be shown during business hours or from midnight until 6 am for after hour services.
Device type targeting allows us to JA Phone Number serve Here are a few ads to desktops only or just mobile devices, or even a specific operating system like android or ios.
Geographic targeting can be by country (u.S. And international), state, dma, city, or by zip code in order to target your specific trade are.
Interest targeting is more specific to individual hobbies and interests – for example “traveling”.
Contextual targeting enable us to serve ads across multiple websites based on keywords or vertical categories such as college sports.
Site list buying target specific websites or site categories using defined domain names. This is helpful when you know your audience frequents a specific website or you want to serve ads on local media pages.
