To better illustrate how Collaborative Ads work, here’s an example. Let’s say you have an online store on Lazada that sells handbags. You don’t have a standalone e-commerce store, rely on Lazada to market your store online.
Now, with Collaborative Ads, you can create dynamic ads that highlight your store’s top designs or any other product you want to generate more sales. Facebook will then show the ad to the most likely purchaser. When they click on the ad, they will be redirected to your store on Lazada either through the website or app, helping them complete their purchase quickly.
With Collaborative Ads, Lazada sellers can market as if they own their own e-commerce store Faceook can easily manage and measure campaigns to drive more sales.
How Do I Get Started With Collaborative Ads?
Before you get started with Collaborative Ads, you’ll need to find merchants in your area that sell your products. The Latest Mailing Database next step is to create a new ad account that will only be reserved for implementing Collaborative Ads. After that, you will receive catalog segments from your merchant partners, which you can review for free. Agree to the terms and conditions to get started.
Now, to start creating Collaborative Ads, here’s what you need to do:
- Go to Ads Manager and select the specific ad account you created for Collaborative Ads.
- Click “Create Ad” and select the “Catalog Sales” objective. Select a catalog segment that the retailer has previously shared with you.
- Create product sets and ad sets in segments as needed. You are free to set your own budget and bidding strategy, and choose your target audience, ad placement and ad formats. You can experiment with different types of ads, including Carousel, Single Image or Collection.
- Run your campaign!
Be sure to use visually striking images to catch the attention of your target audience. It is also important to ensure that all links will point to the retailer’s website and not your own ecommerce site. Once your campaign is up, you and your reseller will get access to real-time reporting and campaign analytics.
Best Practices For Creating Collaborative Ads
To ensure that your campaigns perform exceptionally well, here are some tips to keep in mind:
- Use product sets in your catalog segments. During ad set creation, create a product set from the items you want to run ads on. Ideally, this will be the product you want to highlight.
- Instead of filtering by ID, use the brand name or product name. When you select ID as a filtering option, changes JA Phone Number on the retailer side can directly affect the items included in your product family.
- Target a wide audience to reach more people. When you get your ads out to a broad demographic, you can help bring more customers to your product pages on your website or app, which can then help grow your retargeting audience.
- Take advantage of retargeting. That way, you can repeatedly reach people who have explored your products on retailer sites or apps.
- Automatic placement leverage. When creating your ad, make sure you select all available placements so that your ad is visible in as many places as possible. Select Feed, Instagram, Audience Network, and Messenger.
