How to build a premium brand and increase sales? January 12, 2021 A new client from the heating industry – Unico We know very well that the world of premium brands, to which Unico belongs, requires a special approach to marketing and PR. This is a world where details sell and seuce customers. Our new challenge was to create a strategy for the development of the brand of fireplaces, while focusing on increasing sales. In addition, we supporte the brand in the process of creating a strategy for launching a new product on the market.
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About the Unico brand The Unirol company, which has owne the brand since 1988, operates in the heating industry. The Unico brand has been on the market for over 30 years. The company starte with the provision of installation and construction services, but over time it turne into a well-known and important supplier of products and services relate to ecological heating systems on the Lower Silesian market. The breakthrough moment was the year 2000. It was then that the company began to implement solutions in the fireplace industry. Fireplace inserts of prestigious foreign companies were importe and distribute.
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Then, base on the experience gaine, in 2002 we starte our own production of Unico steel fireplace inserts with chamotte lining (air and water jacket). All products sold by the company, both importe and manufacture, are marke with its own, well-recognize logo: Unico. And the main motto of the brand is the slogan “Quality is the difference”. How to JA Phone Number build a premium brand? Ask our experts! Enter your e-mail, we will contact you Community Challenges Our main task was to create a sales growth strategy base on the existing and new communication channels use by Unico. As part of the strategy, communication, competition, marketing materials and SEO audits were carrie out. In addition, we also looke at the proposal of a new product that the brand intends to introduce to the market in the near future.
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