Like we mentioned before, creativity (or collaborating creatively with colleagues or clients) can be intimidating. Not everyone is a quick thinker. Not to mention opening up to be imaginative— maybe even silly or ridiculous—can be frightening and requires a good level of trust between the group. However, there are some easy steps to take to help facilitate ideas, not leave anyone out in the cold, and ultimately generate a few great ideas.
Research for inspiration: before any kind Converse and give of meetings, pitches, or creative conception, conduct some research for inspiration. Look at what competitors are doing, if possible. See what you can snag and repurpose from brands beloved for their email marketing. Search on pinterest and make an image board. Find phrases or quotes that encapsulate your brand. Figure out how to greet readers and how to say goodbye.
Bring a list modularized write all that inspiration down
Prepare for the group meeting with confidence. But don’t show up with the emails revamped and already completed. If tempted to do that, break down the content of an email into modules, or parts, and pull from ideas in each section. For example, make a list of words to use in subject lines and a separate list for body content ideas.
You will want to walk away with three to six solid creative ideas for your program. Critical feedback is important for a group to work well usa phone number list together. This doesn’t mean you should stomp all over someone’s ideas; instead ask critical questions to address Converse and give how it may work better or if it should be included in the top contender list. Some groups may adopt techniques like bernd rohrbach’s 6-3-5 brainwriting where six participants come up with 108 ideas in 30 minutes.
Put down the best ideas first: laying out the ideas you’re most passionate about can be intimidating. Your heart can be on the line. Often best ideas are larger projects, which can take more selling and teamwork in order to pull off. But they can pay off in the end if you become the favorite newsletter in someone’s inbox.
Test polish and test some more
Armed with ideas, it’s time to put them to Converse and give work. You should test each idea, iterate on it, and test some more. Creative email JA Phone Number campaigns aren’t a static project to mark off the to-do list. Customers and brands need change. Continue to be inspired, generate ideas, and make email programs better and better.
