While 2014 marked the advent of the popularity of short-form video, in particular with vine and facebook’s internal video hosting platforms, in 2015, these platforms will become even more common. Brands will use facebook’s internal video platform to create short-form videos with call-to-action links, then direct traffic to custom-made landing portals on their own websites.
Inbound online marketing
Inbound online marketing is the process Short form videos of getting leads through creating optimal content for users, and represents another area that mulvhill expects to increase. As more businesses understand the value of seo, businesses will want to invest in inbound marketing.
Reformatting of quality content
Content marketing will remain important, as it was in 2014. But now, reformatting, with pictures, infographics and animation is the key. In addition, “we’ll see a rise in higher quality content being shared in multiple formats on multiple platforms,” mulvihill states.
More than 40 percent of businesses’ traffic comes from mobile devices, including smartphones and tablets. Already, many brands have taken calling lists the step of creating a mobile-friendly website. Increasingly, other businesses will also embrace mobile in Short form videos their marketing. Knowing your target audience, including their past purchase history and preferences, is important. In fact, many of the trends just discussed rely on customer data being collected, for instance.
Inbound marketing requires insight into your target user’s search terms
The distribution of content across platforms requires understanding which of your users are on which social platforms, and what type of content appeals to them.
“marketing departments who have been JA Phone Number Short form videos lax about data collection will be kicking themselves and this will result in a ramp-up of customer data collection initiatives as brands seek to find out as much as they can about their customers in both offline and online situations,” mulvihill says. “as the online marketing forum becomes more crowded, intelligent and detailed customer data will shift from being optional to being an absolute necessity.”
An internet marketing agency can help you develop effective and innovative marketing strategies. Keymedia solutions offers mobile advertising solutions, as well as targeted internet marketing, among a range of other services.
