Onboarding emails are traditionally sent to a new customer or community member. However, emails asking a customer to come back or offering an upsell are also included. Onboarding is extremely powerful, and a person’s response to those emails can decide whether or not they’re going to become a lifelong customer. If you only have seven seconds to make a first impression, how will your brand’s first email marketing impression look?
When brands get onboarding right, they win Three Key Components customers for life. For example, the b2c fashion styling service stitch fix lays out their next steps for customers simply and smoothly. They use minimal decoration, but elegant font choices to set customer expectations about their service.
Brands want to make sure onboarding tailors to customers
Needs and concerns. B2b screenshot software brand snagit realized some customers don’t trust download links on websites. So they will also send more nervous customers download links in email as an additional trust signal.
Subscriber: subscriber emails are a form of regular brand communication such as newsletters, new product announcements, blog posts, roundups, etc. Engagement with an audience on these can be tough. Often subscriber emails come across as us phone number list too brand-centric and don’t directly help customers. Additionally, these highly customized emails may prove challenging to send regularly (in terms of time and resources). But they can build an incredibly strong brand connection.
Newsletters take time, effort, and love to produce—or they take smart automation. Goodreads, a social network for people to share what they’re reading, does a great job sending customized, timely emails to subscribers. The emails prompt subscribers Three Key Components to talk about what they’re reading and display what friends have read. Friends’ reviews and ratings are shown in-line with easy “want to read” buttons for subscribers to add these books to to-read lists. Subject lines prompt opens not with goodread’s brand, but with friends’ names for personalized intrigue.
However not every brand hosts enough content for a tailored newsletter
Curated roundups, either of recommended content on other sites or of a brand’s own content, can be powerful. T-shirt brand look human, known for their tongue-in-cheek slogans, created a roundup of their products based on the colors of the rainbow. Additionally, they sent this in winter when customers may need a little colorful cheer.
Promotional: as the second most common type of email marketing, promotional emails let customers know about sales, special offers, and upgrades. Promotional emails are a balance. For example, words like “win” or “sale” in a subject line attract high open rates. However, they can also trigger automated spam filtering from email service providers.
Subject lines for promotional emails are JA Phone Number Three Key Components extremely important. Many brands have been incorporating click-bait subject lines, but it’s important to avoid anything disingenuous. Mint, apersonal money management web app, recently ran the subject line—”deduct up to $5,500 on your 2014 taxes.” this certainly grabbed attention. The call-to-action inside was to sign up for a roth ira, which does indeed allow that much of a deduction for u.S. Personal taxes for 2014.
While tempting to always send sale emails, there are many different ways to be creative. The hotel chain marriott specifically targets business people in their email program. While they do regularly send sales emails, they know their market has other needs. In this “did you know?” style email, marriott tells their audience they provide workspaces. The hotel chain uses imagery reflecting the on-the-go worker, who isn’t tied to an office.
