How to Find Low-Competition Keywords for SEO

October 22, 2023

Everyone wants to rank for competitive keywords, but it’s rarely possible in the short term—especially if your website is new or relatively unknown. Does that mean you shouldn’t target competitive keywords? No. But it does mean you should pursue lower-competition keywords in the short term. In this post you’ll learn how to find low-hanging keyword opportunities in a few simple steps, and how to make sure those keywords are truly low-competition and easy to rank for. What are low competition keywords? Low-competition keywords are keywords that you can rank for without much effort.

You usually won’t

Have to build many links or have high website authority (Domain Rating). To rank for them and get organic traffic to your website. Google uses hundreds executive email list of ranking signals, so it’s simply. Not possible for any third-party SEO tool to decrypt them all and compute an “accurate” keyword difficulty metric. It’s unrealistic and borderline impossible, especially when you consider that many of these “ranking factors” are mere speculation and have never been confirmed by Google. It’s also important to understand that each SEO tool uses a unique formula for their keyword difficulty score, which is why scores are often vastly different from tool to tool: Just know that while filtering for keyword modifiers works, it’s far from foolproof because keywords with modifiers won’t always align with the expected type of search.

Think about a keyword

Like “best buy coffee makers.” Despite containing the transactional “buy” modifier, it’s not a transactional keyword. It’s navigational because people are JA Phone Number looking for results from Best Buy—a popular North American electronics store. This further highlights how search intent can affect keyword competition. Although this query has a Keyword Difficulty score of 1, it’s not low-competition because it’s a How to Find navigational keyword. You’re never going to outrank Best Buy, no matter what you do—because they rank in all 10 positions on the first page of Google. If you’re Target, “black sandals” is a low-competition keyword because you have the authority and brand equity to rank. If you’re a small mom and pop shoe store, “black sandals” is a high-competition keyword because you’re not on the same playing field as the big brands that dominate the SERP.

Tags: , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *