There’s always a debate about what skills marketers should learn. One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into the mix and you’ll see that the list is endless. Is there a right or wrong answer? I don’t think so. Think about it: Career advice is autobiographical. It depends on the marketing Useful Marketing role you’re in and what skills you picked up along the way that helped. After all, we can’t predict the future; we can only look back at our past.
And that’s how
I’ll approach this post. Rather than tell you what to learn, I’ll share the skills that have helped me on my journey as a digital marketer—six years and counting. Seven executive data years ago, I read a book called The Education of Millionaires. The book emphasized the importance of copywriting, which got me interested. Later on, I read a few books on the topic, practiced by creating my own newsletter, and eventually wrote most of the copy on my site’s blog, landing pages, and emails. And I’ve been doing that ever since, writing copy and content for the companies I work for. Working in digital marketing means it’s almost impossible to avoid writing. Whether you’re creating a blog post, a tweet, ad copy, or scripting a video, you’re writing. So, if you’re unable to capture and hold.
Useful Marketing attention via
Your words, your marketing campaigns will always be less effective than they could be. People won’t click your Facebook ad, will abandon your blog posts, and JA Phone Number ignore your tweets. The first thing is to forget what you’ve learned in school. Writing online is different from academic writing. If you write like how you did for school, your blog audience will be zero. Next, pick up a few resources that’ll teach you the basics of good copywriting. Here are some I’ve personally used: According to HubSpot, 70% of marketers are actively investing in content marketing. There are tons of examples of people using content marketing to build successful businesses.
