Publicis Groupe does not shy away from a possible recession

October 12, 2023

Publicis Groupe although the specter of a possible recession today lurks like a bad shadow over many companies in the marketing and advertising industry, is managing exceptionally well to weather the economic clouds. During the third quarter of the year, the net billing of the French advertising holding company jumped 23.5% to 3,240 million euros (compared to 2,620 million dollars in the same period of 2022). In the period between July and September 2022 Publicis Groupe recorded double-digit growth in all regions where the company operates.

Publicis Groupe does not foresee a languishing of its business in the coming months

The group, whose results broke all category email list records in July , continues to grow despite rampant inflation and the slowdown of the economy around the world. In this context, clients may be cutting costs, but such cuts are fundamentally affecting traditional media , so their impact on the group’s finances is only minimal, says Sadoun. “We are absolutely convinced that our clients will continue to invest in their own transformation,” prophesies the CEO of Publicis Groupe.

During the third quarter of the year

The subsidiaries of Publicis Groupe JA Phone Number Sapient and Epsilon particularly stepped on the accelerator, which, highly focused on digital marketing and data-driven solutions, achieved growth of 18.1% and 13.9% respectively. The parent company of agencies such as Leo Burnett and Saatchi & Saatchi posted organic growth of 10.3% in the third quarter of the year , well above the 5.1% that analysts were initially considering. which has increased its employees’ salaries by 7% this year

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